To get a consultation
LAUNCH OF INDIVIDUAL VIDEO GREETINGS FOR CHILDREN FROM SANTA CLAUS FROM 0 TO UKRAINE
Client - Entrepreneur
Or how to sell more expensive than the market in 5-10 times and from 0 to turnover of $10 000 + for 1.5 months
To get a consultation
LAUNCH OF INDIVIDUAL VIDEO GREETINGS FOR CHILDREN FROM SANTA CLAUS FROM 0 TO UKRAINE
Client - Entrepreneur
Or how to sell more expensive than the market in 5-10 times and from 0 to turnover of $10 000 + for 1.5 months
Have an idea for launching a business and an initial budget for launching
01 /
Works on the project were 1.5 months - before the New Year season
02 /
WHAT DID THE CLIENT COME WITH?
WHAT WE DID:
Set up the Ads Campaigns and started testing the product
Created a landing page with recommendations on the concept and structure
01 /
02 /
Taught the client how to close deals through phone sales
03 /
Scaled up advertising
04 /
Step 1
Creating the landing-page
The client came to us with a product idea. We gave him a consultation on the launch + recommended a contractor who would develop a landing page for advertising.
01
Step 2
Setting up the Ads and testing the product
Advertising campaigns were initially launched to a completely wide audience and interests. Specified only:
02
Setting up the Ads and testing the product
Ads Campaign Setup and product test
Age + gender of the target audience. -Interests - parents of children


TEST RESULTS
3,2$
Price per lead
±6
Lead per day
166$
Budget
Tap to zoom
KPI, which we set ourselves - $ 4-5 per lead, depending on the % of lead confirmation
Step 3
Working with the sales department
After receiving the first leads, the customer wrote to us that there were no sales, and we began to analyze how the deal was closed. It turned out that managers do not call customers, but text them on Viber or Telegram.

We conducted a consultation on the sale of the product and gave a minimum script for the conversation. Already the next day the conversion to purchase was 50%, and then remained around 70%.
03
Step 4
Scaling theAds Campaigns.
Collected LAL audiences based on leads and launched the Ads Campaign on them
04
01 /
Now we had to gain speed. To do this, we:
Increased the advertising budget first by 2 and then by 4 times, while reducing the price per result by 20%, increasing the number of leads by an average of 4 times.
02 /
Frequently changed and added new promotional videos and pictures to avoid audience burnout
03 /
1.5 MONTHS OF RESULTS
3313$
budget
60%
application verifiability
2,44$
average price per request
Tap to zoom
6000$
profit
1360
leads
INTERESTING FACT
They sold the service on OLX and other message boards
THE COST OF 1 VIDEO FROM COMPETITORS
$1-2
We sold the service through Instagram and Facebook
THE COST OF 1 VIDEO WITH US
from $10
This shows that a well-paying audience sits on social networks. With the right approach and packaging, it is possible to sell here more expensively than on other platforms.
WANT TO KNOW HOW TO IMPROVE THE RESULTS OF AN ADVERTISING CAMPAIGN OR RUN IT SUCCESSFULLY FROM SCRATCH?
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Daniel Vyacheslavovich Mironyuk FOP
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