To get the consultation
LAUNCHING AN ONLINE INTERNET MARKETING SCHOOL FROM 0 IN INDONESIA
The client chose to remain anonymous, but allowed me to share all the numbers of the advertising campaigns. Thanks to this, you can find out what results you can get in your niche
To get the consultation
LAUNCHING AN ONLINE INTERNET MARKETING SCHOOL FROM 0 IN INDONESIA
The client chose to remain anonymous, but allowed me to share all the numbers of the advertising campaigns. Thanks to this, you can find out what results you can get in your niche
FREE CONSULTATION
Leave your contact information to arrange a call time
The product has been successfully working on the CIS market for several years
THE PURPOSE OF THE ADVERTISEMENT IS TO FIND OUT THE POTENTIAL AND VOLUME OF THE MARKET. IS IT WORTH LAUNCHING THIS PRODUCT IN INDONESIA AND HOW MUCH MONEY CAN BE MADE FROM IT?
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Company wants to find new fast-growing market for education business
02 /
Client estimates that Indonesia has great potential for remote professions online
03 /
WHAT THE CLIENT CAME WITH?
Targeted advertising is the only source of traffic
04 /
We have been working on the project for 5 months now
05 /
To do this, we need to get registrations for an online webinar at a cost of up to $1
WHAT WE DID:
Setting up the audience
Creatives
01 /
02 /
Optimization
Testing
03 /
04 /
Improving traffic quality
Scaling
05 /
06 /
Step 1
Creatives
What we did:
The first thing we did was preparing creatives based on the ones that were already working well for this product in the CIS market.
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Step 2
Setting up the audience
What we did:
Advertising campaigns were originally launched on the interests and completely broad audiences. We mentioned only:
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Age and gender of the target audience
Interests - marketing
Step 3
Testing
Then we tested different kinds of ads for a month to see what the Indonesian audience reacts the best. After all, you have to consider a different culture, traditions, mentality, realities of life, and market demands.
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In the first stages we got the price of a lead - 0.97 cents
Tap to zoom
After tests we found out that these creatives are well:
We also tested the format of video invitations, which is good for the CIS market. But the price of a lead turned out to be more than 60 cents, so we turned off video and left only advertising banners
VIDEO INVITATIONS DO NOT WORK
Step 4
Optimizing
Next, we built a LAL (Look-alike) audience
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This gave us a lead price of 20% less - $0.51
Tap to zoom
On the second stage we combined the LAL audience and the visual test
Now the lead price was $0.13-0.20, which is 80% less than the customer's KPI
WHAT WE GOT AT THIS STAGE
0,1-0,2$
The price of a lead
500+
Registrations per day
4
Advertising
Tap to zoom
month
Step 5
Scaling
What we did:
After getting a good lead price and increasing the number of leads, the client actively scaled the sales team on Indonesia:
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From 2 to 10+ managers
Step 6
Improved traffic quality.
With these results, the client was already getting positive ROAS and ROI. But we continued to improve the quality of traffic. To do this:
06
We unloaded a database of leads who watched the autoweb to the end + a base of customers who bought the product;
Based on them, created 2 LAL audiences and ran on the already tested best format of creatives
Got the same price for registration, but greatly improved the quality of the leads. According to the sales feedback, the closing rate per transaction was higher. ROAS increased proportionally
Step 6
Improved traffic quality.
With these results, the client was already getting positive ROAS and ROI. But we continued to improve the quality of traffic. To do this:
06
We unloaded a database of leads who watched the autoweb to the end + a base of customers who bought the product;
Based on them, created 2 LAL audiences and ran on the already tested best format of creatives
Got the same price for registration, but greatly improved the quality of the leads. According to the sales feedback, the closing rate per transaction was higher. ROAS increased proportionally
HOW THE PRICE FOR REGISTRATION HAS CHANGED FOR 5 MONTHS
0,51$
0,4$
0,3$
0,1-0,2$
0,6$
0,7$
0,8$
0,96$
1$
Month 1
Month 2-3
Month 4-5
HOW THE PRICE FOR REGISTRATION HAS CHANGED FOR 5 MONTHS
0,51$
0,4$
0,3$
0,1-0,2$
0,6$
0,7$
0,8$
0,96$
Month 1
Month 2-3
Month 4-5
HOW THE PRICE FOR REGISTRATION HAS CHANGED FOR 5 MONTHS
WE PLAN TO SCALE THE PROJECT WITH OTHER PRODUCTS.
We have already held the first webinar and received very good results in the beginning. We continue testing.
RESULTS:
0,3$
Average cost of attracting a lead
30,300
leads
Tap to zoom
(this is 70% less than the client's KPI)
(after the test an average of 500 registrations per day)
NOW THAT'S REAL POWER!
$2000+ per day
Average sales per day investing under $100 in advertising
You can calculate ROI
We continue to scale the product and get positive ROAS without increasing the advertising budget.
*All project figures cannot be publicized at the client's request
WHAT CONCLUSIONS CAN BE MADE?
This can give an increase in sales and leads without increasing the budget.
Look for what triggers your target audience the most.
We did this by improving the quality of traffic.
Always be on the lookout for new ROAS growth points.
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Daniel Vyacheslavovich Mironyuk FOP