To get a consultation
LAUNCH OF COURSES TO CREATE A MINI ONLINE SCHOOL FROM 0 TO THE U.S. MARKET
Site:
Client - GeniusMarketing
To get a consultation
LAUNCH OF COURSES TO CREATE A MINI ONLINE SCHOOL FROM 0 TO THE U.S. MARKET
Site:
Client - GeniusMarketing
THE AIM IS TO TEST THE PRODUCT IN A NEW MARKET AND REDUCE THE COST OF REGISTRATION TO $10
Previous contractors gave a price per result of $40
The project was taken on after other traffic contractors
01 /
The product and funnel are successful in the CIS market
02 /
WHAT THE CLIENT CAME WITH?
The site for auto webinar registration is already ready
03 /
The work on the project was done for 2 months. The goal was reached
04 /
WHAT TO DO:
Analysis of competitors and their funnels in the US market
Audit of old advertising campaigns
01 /
02 /
Creation of new Terms of Reference and creatives based on the analysis of the old advertising campaigns and competitors
03 /
Creation and optimization of advertising campaigns
04 /
Scaling of advertising campaigns
05 /
Step 1
Analysis of old Ad Campaigns
Analysis of old Advertising Campaigns showed that the launch was extremely unprepared.
01
The previous team simply transferred everything that worked in the CIS to the US market.
But the American market is considered advanced in all areas, and the education niche is no exception. Therefore for this launch we had to make a deeper analysis of the market and competitors.
Step 2.


Analyzing the competitors and their funnels in the U.S. market
We found that the education market in this topic is quite warmed up and there are very strong competitors with a similar product.
02
01 /
02 /
03 /
Their pros compared to us:
They have more social proof, their US audience, US and global case studies.
The advertising offer itself is easier and more attractive than ours.
If we just invited a person to an auto webinar, which will tell about how to make money online based on their knowledge, the Americans gave guides, books, or 1 st free video lessons. And only then offered to get additional advice on the subject.
The sites are as simple as possible (almost no design), unlike those created in the CIS market. This is a feature of the US market.
Our solution:
01 /
Add a lead magnet to make our funnel more attractive and an easy entry point to the webinar.
02 /
Redesign the landing page to a simpler one, based on references from the US.
Step 3
Creating a new Terms of Reference and creatives
Previously, contractors simply used the name of the master class and webinar speaker in their creatives, which showed poor results.
03
We made a 100% model that worked for us in every market in the world → We showed a step-by-step PDF chart on how to create your own online school.


That way a person could get value right away as soon as they left their details. Then it was just a matter of email marketing.
❌ The old contractor.
✅ Our creatives.
CTR=0.50%
CTR=1.1%
Step 4
Creating Advertising Campaigns.
Restarted the test after the old contractors on their banner ads. In the settings specified:
04
Age + gender of the target audience
Interests:
  1. Money
  2. Coaches ➝ Tony Robins
  3. Freelance
  4. Entrepreneurship
RESULT
Tap to zoom
$15,59
After the first launch per lead.
Per lead
(already better, but not part of the KPI)
At this point, we need to:
Get more data for the pixel to analyze and optimize Advertising campaigns
Gather LAL audiences based on leads, in which the bid price is usually lower, so that Facebook understands more accurately who to show ads to
Step 5
Scaling and optimization of campaigns
We have got the first 100 leads and now are creating LAL audience for scaling campaigns

The test results showed that women are the best applicants, so we put them in a separate ads campaigns.
05
RESULT
Tap to zoom
$3,61
On the first day of re-launching ad campaigns on new data and audiences
per lead
(down from the client's KPI by 60%)
2 MONTH RESULTS
7,85$
Average price per lead
691
Leads
5 702$
Budget
Tap to zoom
Сейчас проект находится на этапе доработки. Вскоре будем делать перезапуск с учетом всех нюансов, которые обнаружили на этапе закрытия сделки
Interesting nuances
As the results of the RK, a price per lead can be under $ 5. 7.85 $ per lead - the average cost over the whole work time with a set of tests
01 /
The purpose of the test is not to get the lowest price per lead, but to estimate their quality and the efficiency of the funnel.
02 /
If you are working in the CIS market, the price for registering an auto webinar may seem expensive, but the average price in the U.S. market for a lead in this niche - $ 10.
03 /
RK GOAL ACHIEVED!
Up to $8 per lead
At KPI of the client —$10
The price per result has been reduced
Before
After
Tap to zoom
с $40
WANT TO KNOW HOW TO IMPROVE THE RESULTS OF AN ADVERTISING CAMPAIGN OR RUN IT SUCCESSFULLY FROM SCRATCH?
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Daniel Vyacheslavovich Mironyuk FOP
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