Analyzing the competitors and their funnels in the U.S. market
We found that the education market in this topic is quite warmed up and there are very strong competitors with a similar product.
Their pros compared to us:
They have more social proof, their US audience, US and global case studies.
The advertising offer itself is easier and more attractive than ours.
If we just invited a person to an auto webinar, which will tell about how to make money online based on their knowledge, the Americans gave guides, books, or 1 st free video lessons. And only then offered to get additional advice on the subject.
The sites are as simple as possible (almost no design), unlike those created in the CIS market. This is a feature of the US market.
Add a lead magnet to make our funnel more attractive and an easy entry point to the webinar.
Redesign the landing page to a simpler one, based on references from the US.