To get a consultation
LAUNCH OF ONLINE SCHOOL FOR EXPERTS AND PRODUCERS ON THE WORLD AND THE CIS
Site:
Client - GENIUS MARKETING and Vasily Timoshenko
To get a consultation
LAUNCH OF ONLINE SCHOOL FOR EXPERTS AND PRODUCERS ON THE WORLD AND THE CIS
Site:
Client - GENIUS MARKETING and Vasily Timoshenko
WHAT THE CLIENT CAME IN WITH:
On the second launch there was a problem with the cost of the application
Successfully conducted the first run of the master class
01 /
02 /
PROBLEM - THE PRICE PER LEAD KEEPS INCREASING, PK FIGURES ARE UNSTABLE
In this project, we acted as an auditor. Recommendations and ToR were passed on to the targeting specialist who led this project
03 /
WHAT TO DO:
Made new creatives according to our Terms of Reference
Went through an audit of the Advertising Cabinet
01 /
02 /
Built the right structure
03 /
Step 1
Ads Cabinet audit
After the audit, it became clear that the problem lies in two things:
01
Strongly aggressive scaling.
The sharp jumps in budget from $10 to $100 a day led to a lot of defocus on Facebook's search for new leads. Because its goal was to give the maximum number of applications for the given budget, it wasn't looking for quality leads, it was just showing ads to everyone it could.
01 /
The price for the result flew from $2 to $4+
In this case, we had to use two ways of scaling:
gradually raise the budget of already successful Ads Campaigns
Add new ads, but always with a new audience or with different banners
Slowly replacing banners
02 /
Step 2
New creatives.
After gathering all the data, we repackaged the old messages that went to our audience and pulled in new triggers from the masterclass slate.
02
❌ Banners that were.
✅ New banners.
Step 3.
Built the right Ads Campaigns structure
It was important to rebuild the structure of Ads Campaigns so that it could be easily scaled and get more consistent results.

After the changes, we were able to balance the price per lead at a distance. If before it was constantly going upwards and exceeded the cost of $4+, we were able to achieve a stable result of $2-2.5 per lead by the end of the launch.
03
✅ Banners that got the best results
❌ Banners that didn't go well
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Results with us
The day before us
Results with us
1 MONTH ADS CAMPAIGN`S RESULTS
3,04$
Price for registration
4 402
Registrations
13 401$
Budget
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WANT TO KNOW HOW TO IMPROVE THE RESULTS OF AN ADVERTISING CAMPAIGN OR RUN IT SUCCESSFULLY FROM SCRATCH?
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Daniel Vyacheslavovich Mironyuk FOP