We analyzed the Ads Cabinet by all parameters, settings, statistics, and structure. The problem was trivial, but not obvious.
The old contractor had been using the same promotional videos, banners, and offers for 3 months!
The audience was already burned out and tired of the same messages. The calls on the banner required repackaging, both visually and semantically. But the advertisement manager tried to solve the problem by duplicating and relaunching the ads.
On average, banners should be changed at least once a month, at higher amounts - better once a week!