Setting up and testing the audience
The test took only a month. We understood that each banner gives good results due to the strength of the brand and high recognition of the speakers in the market. So we focused on lowering the price per result, scaling and stable performance of the Ads Campaigns.
Age of the target audience
The audiences were not segmented. Advertising campaigns were launched immediately to a broad audience, in order to increase the budget in the future without fear. We specified only:
After the first 100 leads were received, we connected the LAL audiences. They became an additional tool for scaling.
With this setup, the price per result in Russian Federation was 50% lower compared with broad audiences
After training the pixel broad audiences gave the same result as LAL for GEO in Russian Federation
BIG MONEY Forum (over 10,000 attendees)
Free Anti-Crisis Marathon in January 2020 (more than 40,000 participants)
Now used separately all the warm audiences that previously connected with the brand on social networks. These were the visitors:
About 10 other offline and online events
Warm audiences, of course, gave the lowest price per result, on average 30% lower than cold audiences